The growth in mobile technologies amongst both consumer and business users is revealing new methods of marketing communications for modern businesses. The mobile is far more than merely a portable communications device. As convergence takes hold, it can be seen to be a channel along which rich, compelling and highly personalised media can be delivered, at anytime and in almost any location. The mobile is a direct route to the individual. It is a fashion item, a statement, a most intimate and immediate means of connecting with our clients, customers and prospects, that no forward-thinking marketer can afford to ignore it for too long.
Sounds great doesn’t it, but how does all this apply to the real-world? How do marketers begin to exploit mobile channels, and what opportunities are out there? Currently, most adopters are in the B2C arena. Retailers in competitive, often youth-orientated markets, such as consumer electronics, fashion and media, are busy using mobile channels to deliver push-marketing campaigns to consumers in media-rich formats such as video. However, B2B companies are also beginning to recognise the value of the mobile channel for both marketing and operational uses.
Read the article on our site: Mobile DAM: The Possibilities Of Archived Streamed Media For Marketers to find out more.