Today we released a white paper we have been wanting to write for some time about metadata, DAM solutions and what marketing managers who implement Digital Asset Management can do to improve the quality of metadata that users apply to digital assets. The title is Metadata Management Strategies for Marketing Based Digital Asset Management and as with our other papers, we keep it free of sales spiel and focus on practical advice that you can apply to any DAM system. The main points covered include:
- Garbage In = Garbage Out – how organisations end up with low quality metadata and the impact on ROI
- The 7 ways this can happen
- The digital asset supply chain and why metadata is fundamental to it
- Tactics for simplifying cataloguing and metadata entry
- Methods of simplifying search (using metadata)
- Metadata education – why it is important that marketers understand metadata
- Getting marketing staff involved and collecting feedback from them
- Bringing all elements together to form a metadata strategy
The paper can be requested via our digital asset management reports area along with our other information titles.
As a special bonus to readers of this blog, this PDF is the presentation deck from the Earley presentation and is a great accompaniment to the paper.
