(You say tomato…)
It seems that the term ‘brand asset management’ has been adopted by a two distinct practitioner camps in recent years, leading to some confusion of the term’s definition, or more importantly, to whom its problems should be tasked. Companies in both the technology and creative industries release press on the subject and all […]
Category Archives: Brand Asset Management
Brand Asset Management: Two Definitions
July 9, 2008 – 11:16 am
Brand Asset Management: Helping Staff Produce Marketing Collateral
November 1, 2007 – 6:03 pm
A lot of the discussions about Digital Asset Management systems is concerned with the storage and retrieval of brand assets. An area that is growing in significance, however, is the use of DAM to originate new collateral also.
The range of media channels employed by firms is increasing at a rapid pace. As well as providing […]