(You say tomato…)
It seems that the term ‘brand asset management’ has been adopted by a two distinct practitioner camps in recent years, leading to some confusion of the term’s definition, or more importantly, to whom its problems should be tasked. Companies in both the technology and creative industries release press on the subject and all […]
Author Archives: Ralph Windsor
Brand Asset Management: Two Definitions
July 9, 2008 – 11:16 am
What Streaming Media Player Should Be Used With Digital Asset Management Systems?
June 23, 2008 – 8:49 pm
The third article in our series about media streaming for Digital Asset Management examines the streaming media players available. See Using Streaming Media With Digital Asset Management Systems for an introduction and Streaming Media Formats For Digital Asset Management for details on the types of file that are used for streaming.
Having read the other articles, it should […]
Streaming Media Formats For Digital Asset Management
June 19, 2008 – 1:06 pm
This post is the second in a series of three about media streaming. Previously, we provided a non-technical introduction to media streaming. In this article, we assess what file formats are available to stream media with.
For audio, MP3 is generally the format of choice as it is ubiquitous and widely supported, although the OGG or […]
Using Streaming Media With Digital Asset Management Systems
June 12, 2008 – 6:25 pm
What Is Streaming Video?
Daydream have been involved in a range of streaming video and audio projects using our FocusOPEN Digital Asset Management System . It is clear from discussing requirements with clients that there is widespread confusion about what streaming is, how it works and what the implications are. This is not entirely surprising, most of the […]
Digital Asset Management: Integrating Solutions
January 18, 2008 – 12:59 am
For most modern Digital Asset Management solutions in larger organisations, integration with other systems is a common requirement. In some situations, enterprises may find it necessary to integrate two different DAM applications that fulfil different functions (e.g. a video archive with an image or document library).
There are also other scenarios where integration is essential, for […]
Ensuring Digital Assets Are Checked Before And After Release
December 5, 2007 – 7:09 pm
The Risks To Your Brand From Digital Assets - And How To Prevent Them
It is vital that digital assets are checked before they are released into a DAM system and periodically afterwards as well. Apart from general considerations (e.g. copyright compliance), digital assets that may be used for external purposes needs to be checked to […]
Mobile DAM: The Potential For Marketers
December 5, 2007 – 6:41 pm
The growth in mobile technologies amongst both consumer and business users is revealing new methods of marketing communications for modern businesses. The mobile is far more than merely a portable communications device. As convergence takes hold, it can be seen to be a channel along which rich, compelling and highly personalised media can be delivered, […]
Brand Asset Management: Helping Staff Produce Marketing Collateral
November 1, 2007 – 6:03 pm
A lot of the discussions about Digital Asset Management systems is concerned with the storage and retrieval of brand assets. An area that is growing in significance, however, is the use of DAM to originate new collateral also.
The range of media channels employed by firms is increasing at a rapid pace. As well as providing […]
Managing Asset Licences & IPR Using DAM Systems
November 1, 2007 – 5:34 pm
Avoiding The Dangers Of Accidental Infrigement
Most corporations now insist on retaining the copyright and Intellectual Property Rights (IPR) to assets they have commissioned. Despite this, copyright and IPR provides headaches for many reasons, these are just a few:
If the company acquires or merges with another firm, IPR may not be transferable to the parent group […]