Author Archives: Ralph Windsor

The Inconvenient Truths of Enterprise Digital Asset Management

Last month, an article on CMSWatch.com by Theresa Regli discussed the difficulty of assessing how a DAM system will perform on a typical corporate laptop as compared with what the vendor uses to demonstrate their product at a sales pitch.  In particular the thorny subject of older browsers and devices that don’t support Flash (e.g. […]

Open Source Digital Asset Management Software: Why Freedom Doesn’t Mean Free

A number of open source DAM solutions are now being offered across all platforms now by a variety of vendors.  Daydream has always used an open source model for our FocusOPEN Digital Asset Manager and in general this is a positive development.
Several commentators, however, have raised concerns about the nature of the solutions provided and […]

Brand Asset Management: Two Definitions

(You say tomato…)
It seems that the term ‘brand asset management’ has been adopted by a two distinct practitioner camps in recent years, leading to some confusion of the term’s definition, or more importantly, to whom its problems should be tasked.  Companies in both the technology and creative industries release press on the subject and all […]