Last month, an article on CMSWatch.com by Theresa Regli discussed the difficulty of assessing how a DAM system will perform on a typical corporate laptop as compared with what the vendor uses to demonstrate their product at a sales pitch. In particular the thorny subject of older browsers and devices that don’t support Flash (e.g. […]
February 4, 2010 – 10:00 am
Today we released a white paper we have been wanting to write for some time about metadata, DAM solutions and what marketing managers who implement Digital Asset Management can do to improve the quality of metadata that users apply to digital assets. The title is Metadata Management Strategies for Marketing Based Digital Asset Management […]
A number of open source DAM solutions are now being offered across all platforms now by a variety of vendors. Daydream has always used an open source model for our FocusOPEN Digital Asset Manager and in general this is a positive development.
Several commentators, however, have raised concerns about the nature of the solutions provided and […]
(You say tomato…)
It seems that the term ‘brand asset management’ has been adopted by a two distinct practitioner camps in recent years, leading to some confusion of the term’s definition, or more importantly, to whom its problems should be tasked. Companies in both the technology and creative industries release press on the subject and all […]